Travel websites are more open to building co-branding programs. Publishing platform would have to give up some editorial control to activate content for advertiser's brand. 7 Relationship between brand equity, brand association, and co-brandingĭigital co-branding is a digital marketing strategy which follows the basics of co-branding, but aligns advertiser's brand with digital publisher that has the same target audience.4.2 Disadvantages of communication-based co-branding.4.1 Advantages of communication-based co-branding.3.4 Disadvantages of product-based co-branding.3.3 Advantages of product-based co-branding.Ĭo-branding (also called brand partnership) as described in Co-Branding: The Science of Alliance, is when two companies form an alliance to work together thus creating marketing synergy. The object for this is to combine the strength of two brands, in order to increase the premium consumers are willing to pay, make the product or service more resistant to copying by private label manufacturers, or to combine the different perceived properties associated with these brands with a single product.Īn early instance of co-branding occurred in 1956 when Renault had Jacques Arpels of jewelers Van Cleef and Arpels turn the dashboard of one of their newly introduced Dauphines into a work of art. The typical co-branding agreement involves two or more companies acting in cooperation to associate any of various logos, color schemes, or brand identifiers to a specific product that is contractually designated for this purpose. Ĭo-branding is an arrangement that associates a single product or service with more than one brand name, or otherwise associates a product with someone other than the principal producer. Until then, buenas noches.Co-branding is a marketing strategy that involves strategic alliance of multiple brand names jointly used on a single product or service. But check in next week ’cause there’s more where this came from.
Mozypro cobrand logo software#
“Our ability to meet the broadest mix of customer requirements with software that is regularly updated with innovative capabilities and a delivery/deployment model to tackle heterogeneity and capacity demands without compromise, have positioned Asigra at the top of its game.”Īnd that’s this week’s Channel Partner Program Roundup. “We are pleased to see Asigra Cloud Backup receive this prestigious award for leadership in the constantly evolving area of data protection,” said David Farajun, CEO, Asigra. “To navigate this market challenge, Asigra delivers world-class cloud backup and recovery software to equip service providers and organizations with an efficient approach to data protection for business continuity and disaster recovery.” “The rise in the adoption of virtual infrastructures, entry of employee mobile devices to the workplace, and unprecedented scaling of enterprise data have compelled chief information officers of enterprises to re-think their data management strategies with regard to data protection and recovery,” said Charanya Balasubramanian, senior research analyst at Frost & Sullivan. And it’s the ‘rolling thunder’ kind of positive feedback, which is only going to build as the Mozy Reseller Program continues to grow and expand its opportunities for MSPs and IT resellers in the years to come.”Īsigra: The cloud backup, recovery and restore software provider has received the Frost & Sullivan 2012 North American New Product Innovation Award in Cloud-Based Data Management for the development of Asigra Cloud Backup. “Since we rolled out our all-new reseller portal and new pricing for MozyPro and MozyEnterprise earlier in the year, the feedback from our resellers has been tremendous. “We’ve never been more laser-focused as a company on selling Mozy through the channel than we are right now,” said Darrell Gamble, director of Channel Sales at Mozy. The debut of fully customizable, co-branded marketing and sales materials.New channel-friendly pricing for MozyPro and MozyEnterprise.New lead management tools (including opportunity registration) to help resellers grow their businesses with Mozy.Lead sharing offered by Mozy for the first time.The debut of the Mozy Reseller Program and portal 2.0 in the U.S.So far in 2012 the Mozy Reseller Program has provided its 5,000-plus resellers: According to the company, demand has increased in the SMB space for its professional-grade online data backup and access solutions. Mozy: The data access and backup provider announced several milestones reached by its Mozy Reseller Program in 2012, including the doubling of Mozy’s channel business over the past three years, the introduction of new pricing and new tools for resellers, and Mozy’s growth into new markets. This week we’ve got tidbits from Mozy and Asigra, so let’s saddle up and make a run for the border. Buenos dias, amigos, and bienvenido to this week’s Channel Partner Program Roundup, our weekly collection of channel-related news and nuggets.
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